Volume 11, Issue 44 (Fall 2023)
IUESA 2023, 11(44): 18-18 |
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Identification and analysis of factors affecting the export marketing of products of knowledge-based companies, a case study of the Science and Technology Park of Fardis Shahr Tehran. IUESA 2023; 11 (44) :18-18
URL: http://iueam.ir/article-1-2074-en.html
URL: http://iueam.ir/article-1-2074-en.html
Abstract: (268 Views)
The main purpose of this article is to identify and analyze the effective factors affecting the export marketing of the products of knowledge-based companies. The research was carried out in terms of the purpose of the foundation data and in terms of the ground theory method. The research community was formed by managers of knowledge-based companies as experts. Based on theoretical saturation criteria, 15 people were selected in a targeted way. Data was collected by semi-structured interview using maxqda12 software. As a result, 178 codes were identified through the three stages of open coding, central coding, and selective coding with the qualitative analysis method, and then 72 codes remained after absorbing duplicate codes, and finally, the remaining codes were divided into 3 categories of individual, organizational, and environmental factors. Became.
Type of Study: Research |
Subject:
Special
Received: 2024/02/16 | Accepted: 2024/02/29 | Published: 2023/11/1 | ePublished: 2023/11/1
Received: 2024/02/16 | Accepted: 2024/02/29 | Published: 2023/11/1 | ePublished: 2023/11/1
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