Volume 3, Issue 12 (Fall 2015)                   IUESA 2015, 3(12): 41-57 | Back to browse issues page

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Ebrahimi M, Fattahzadeh M A, Maali J. Applying New Approach to Develop a Strategy in Gold Industry (Case Study: Isfahan Urban Economy). IUESA. 2015; 3 (12) :41-57
URL: http://iueam.ir/article-1-257-en.html
1- Sadra Institute of Higher Education, Tehran, Iran
2- Islamic Azad University, Science and Research Branch, Tehran, Iran
3- Islamic Azad University, Central Tehran Branch, Tehran, Iran
Abstract:   (6586 Views)

The production of gold ornaments and artifacts is a local and national industry. Isfahan is one of the major metropolises which it has the first rank of gold industry, jewelry and silver in Iran. Obtained value added in this industry is not in a good position than other industries in Isfahan, however. Thus, more attention to this valuable industry will result in more development and growth and economic progress in Isfahan as well. Hence, the researcher tried to present an integrated framework in order to develop appropriate strategies in this metropolis which will help the growth and survival of the industry. For presenting a comprehensive framework strategy, SWOT has been used for determining the factors in this study. Major factors have been selected by using fuzzy linguistic variables and multi criteria decision making method. Using these factors, necessary conditions for enhancing value added obtained from this industry may be enhanced and more share of global markets will be gained.

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Type of Study: Research | Subject: Special
Received: 2015/07/22 | Accepted: 2015/10/25 | Published: 2015/12/22 | ePublished: 2015/12/22

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