Volume 10, Issue 37 (Winter 2022)                   IUESA 2022, 10(37): 19-38 | Back to browse issues page


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Keshtkar L, Saraei M H, Kalantari M. Assessing the Formation of Coopetition Strategy in The Golden Triangle of Iran Tourism. IUESA. 2022; 10 (37) :19-38
URL: http://iueam.ir/article-1-1819-en.html
1- , msaraei@yazd.ac.ir
Abstract:   (238 Views)
The tourism sector forms a large chain in which various organizations produce a set of products and services. In fact, the total amount of direct and indirect activities that interact in the tourism industry forms a large system with different sub-systems. In this context, the sector allows interdependence among stakeholders when developing a destination, therefore building a coopetition environment. The space of the Iranian tourism triangle is also such that it can be claimed that there is coopetition. The purpose of this study was to evaluate the context of the formation of coopetition strategy in the Iranian tourism triangle. In order to analyze and evaluate different factors fuzzy DEMATEL techniques have been used. At first, multiple dimensions of the basis of coopetition strategy were identified based on theoretical literature. In the next step, the mutual relations of cause and effect factors were investigated. The results showed that the most influential dimension in shaping this strategy was the behavioral dimension among the 13 sub-criteria, trust and commitment being the most important sub criterion. In the strategy of coopetition, there is a great tension between the logic of cooperation and competition. Indeed, collaboration with competitors is a source of additional risks, relating to value misappropriation, opportunistic behaviors, Information Leakage, etc. Therefore, in this strategy, behavioral dimensions, including trust and commitment to strategy formation, are more important than other dimensions.
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Type of Study: Research | Subject: Special
Received: 2020/02/25 | Accepted: 2021/01/10 | Published: 2022/03/1 | ePublished: 2022/03/1

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