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Showing 3 results for Metropolises

Naser Yarmohammadian, Nematolah Akbari, Ali Asgari, ,
Volume 3, Issue 9 (3-2015)
Abstract

Today, urbanization is growing in all countries. Increasing urban population growth has led to the development in various fields especially the economy. For example, according to the World Bank's World Development Report 2019, about 16% of world GDP is produced in the 30 cities in the world. But cities development has had many problems such as pollution, noise, traffic, etc. Accordingly many residents of metropolitans see the population growth at the root of their problems And city managers are faced with the question whether there is an optimal size for the city and if there is, what is its limits? In this paper, the optimal and sustainable size of the metropolises of the country has been estimated. Investigated metropolises due to lack of data, only include the cities of Tehran, Isfahan, Mashhad, Shiraz, in the year 1387 to the year 1391. The method is based on an economic model that has three local economic factors: firms, households and local government. The results showed that the size of Tehran metropolitan has crossed its sustainable and optimal size And metropolises of Isfahan, Mashhad and Shiraz has passed of optimal size but have a distance to the sustainable size. 


Hossein Baqeri, Seyyed Majid Ebnereza, Faramarz Sahrayi,
Volume 4, Issue 16 (12-2016)
Abstract

In the past two decades, economic globalization has changed many human life arenas in different areas of the world. In this regard, metropolises, affected by manifestations of globalization, create a new form of diplomacy, called as urban diplomacy, by promoting their economic status, infrastructures, etc. It has been tried in this paper to explain and analyze the relationship between economic globalization and urban diplomacy by using quantitative-analytical SWOT model, qualitative method of brainstorming to present a systematic image of strengths, weaknesses, threats, and opportunities of economic globalization effects on urban diplomacy of Tehran Metropolis and its diplomacy structure facing with manifestations of economic globalization. The methodology is descriptive-analytical by using library resources and SWOT analytical model by weighting indexes through brainstorming method with 30 economics and diplomacy experts to explain the relationship between economic globalization and urban diplomacy, and the role of Tehran Metropolis in this arena. Research findings indicated that a type of globalization entitled globalization-localization model has better fitness for Tehran Metropolis. This model is consistent with globalization necessities and urban diplomacy aspects of Tehran Metropolis with local conditions in order to balance localization with globalization.


Hassan Karbalaei Hajioghli, Ali Akbar Farhangi, Mohammad Soltanifar, Ali Delavar, Ali Geranmayehpour,
Volume 6, Issue 22 (6-2018)
Abstract

In this research, the branding of newspapers in metropolises was investigated. The newspapers use different methods to attract their audience, and thus branding can play a significant role for newspapers in attracting customers. Branding leads to better communication between customers and the press. Providing correct information and branding have led to brand associations. In this research, customer satisfaction has also been used to branding. The research method is descriptive-correlational, and the statistical population is the customers of the economic newspapers. 318 people were selected as the sample. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results showed that there was a positive and significant correlation between brand awareness, brand loyalty and perceived quality of brand with customer satisfaction, but there was not a significant relationship between the association of the brand of economic newspapers and customer satisfaction. Linear regression results also showed that brand loyalty had a larger share in predicting customer satisfaction. 


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