[Home ] [Archive]   [ فارسی ]  
:: Home About Current Issue Archive Search Submit Contact ::
:: Volume 3, Issue 10 (Spring 2015) ::
IUEAM 2015, 3(10): 139-155 Back to browse issues page
Measuring Tourists' Satisfaction of the Mahabad City with an Emphasis on Shopping Tourism
Mansour Soleimani 1, Ali Mohammadnejad 2, Parvin Khodadadi 3, Vahid Ataei 4
1- Ph.D Student in Geography and Urban Planning Shahid Beheshti University, Tehran,
2- Ph.D Student in Geography and Urban Planning Shahid Beheshti University, Tehran
3- Ph.D Student in Geography and Rural Planning University of Tehran
4- M.A in Geography and Urban Planning Payame Noor University, Ray Center, Tehran
Abstract:   (5901 Views)

Nowadays, about 70 percent of tourist spending, is allocated to shopping and the satisfaction of shopping is a main reason for return them to the tourists destinations. The city of Mahabad has been become one of tourism centers and border markets in Iran because of its location that is close to the border and spheres of influence for good business. In this Regard, the purpose of this research is to evaluate the satisfaction rate of tourists coming to the city of Mahabad, based on shopping tourism. Hence, the method of this Research is descriptive- analytical and other methods such as documentary and survey methods are also used. The target population of the study includes 58,000 tourists who entered to Mahabad in the New Year ceremonies of 1393. Data, were collected based on 120 questionnaires that were distributed among the tourists who stayed in Mahabad, and analyzed by SPSS and Factor analysis model. In the questionnaire, respondents were asked to comment and rate 46 variables about the quality and the consent of a trip to the city of Mahabad and its attractions, using Likert Scale. The results showed that 2 factors of the host community behavior and the quality of accommodation and the quality of the environment and its attractions, have more than 56% of the total variance. Also the explained variables have the greatest impact on the satisfaction of tourists who entered the city. Finally, with regard to the relationship between satisfaction and return tourists for shopping, we have presented suggestions to increase the amount of tourists satisfaction.

Keywords: shopping tourism, boarder areas, tourists satisfaction, factor analysis, Mahabad city
     
Type of Study: Research | Subject: Special
Received: 2015/06/17 | Accepted: 2015/06/17 | Published: 2015/06/17
Add your comments about this article
Your username or Email:

Write the security code in the box >


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Soleimani M, Mohammadnejad A, khodadadi P, Ataei V. Measuring Tourists' Satisfaction of the Mahabad City with an Emphasis on Shopping Tourism. IUEAM. 2015; 3 (10) :139-155
URL: http://iueam.ir/article-1-153-en.html


Volume 3, Issue 10 (Spring 2015) Back to browse issues page
فصلنامه علمی-پژوهشی اقتصاد و مدیریت شهری Journal of Urban Economics and Management
Persian site map - English site map - Created in 0.05 seconds with 809 queries by yektaweb 3604