Volume 6, Issue 21 (Winter 2018)                   IUESA 2018, 6(21): 51-65 | Back to browse issues page


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Mohammadifar Y, Rousta A, Gharehche M, Hamidizadeh M. The Necessities and Consequences of City Branding and Emphasizing the Economy of Urban Tourism. IUESA. 2018; 6 (21) :51-65
URL: http://iueam.ir/article-1-851-en.html
1- Assistant Professor, Department of Entrepreneurship, Faculty of Social Sciences, Razi University, Kermanshah, Iran , yosefmohamadifar@gmail.com
2- Assistant Professor, Department of Business Management, Shahid Beheshti University, Tehran, Iran
3- Associate Professor, Department of Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
4- Professor, Department of Business Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
Abstract:   (1149 Views)
Today, city branding is important in urban spatial, cultural, social and economic structures for sustainable development, but this has been less used for several reasons. This paper discusses the identification of the causal circumstances of city branding and the analysis of its consequences and impacts in two qualitative and quantitative phases. The extracted model is based on the qualitative research method of data theory, using theoretical sampling method, and in the quantitative phase, city branding outcomes were investigated based on correlation method. The results of this study showed that, on the one hand, city branding is influential as a predictor variable for creating an ideal image and also on the level of satisfaction of residents living as criterion variables, and on the other hand, it has a direct and significant impact on audience satisfaction level including tourists.
Full-Text [PDF 648 kb]   (281 Downloads)    
Type of Study: Research | Subject: Special
Received: 2016/03/7 | Accepted: 2016/05/4 | Published: 2018/02/28

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