Volume 3, Issue 11 (Summer 2015)                   IUESA 2015, 3(11): 137-152 | Back to browse issues page

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Nemati M, Akbarzadeh Safavi M, Zangiyan S, Mousavi Amiri T. Designing Interactive Model of Perceived Security and Citizen Trust and Their Impacts on the Acceptance of Internet Banking (The Case of Khoy City). IUESA. 2015; 3 (11) :137-152
URL: http://iueam.ir/article-1-201-en.html
1- Assistant Professor of Training and Planning Administration, Faculty of Psychology and Educational Sciences Allameh Tabatabaei University, Tehran, Iran
2- Ms.c in Commercial Management, Faculty of Economics, Management and Administrative Sciences Semnan University, Semnan, Iran
3- Ph.D Student in International Marketing Management, Facaulty of Economics, Management and Administrative Sciences Semnan University, Semnan, Iran
4- Ph.D. Student of Planning of Higher Education Development, Faculty of Humanities and Social Sciences Kordestan University, Sanandaj, Iran
Abstract:   (3764 Views)

Nowadays, learning to use internet provides an opportunity for financial institutes and banks to benefit from it in their own favor in such turbulent competitive environment. In this regard, this research studies simultaneous role of perceived security, citizens’ trust and satisfaction on the acceptance of internet banking services. Statistical population of the research is customers of Bank Melli in the city of Khoy. Sample size was 392 according to Cochran's formula. Samples were chosen by using single- stage cluster sampling. In order to measure validity of the questionnaire, Confirmatory Factor Analysis (CFA) was used in first and second orders and Cronbach alpha was used for the test reliability. Research hypothesis were studied with the help of structural equation model i.e. path analysis. The results of the analysis indicated that the perceived security both directly and through trust and citizens’ satisfaction, has a significant and positive effect on the acceptance of internet banking from citizens’ attitude.

Type of Study: Research | Subject: Special
Received: 2014/12/1 | Accepted: 2015/04/18 | Published: 2015/09/22

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