RT - Journal Article T1 - The Necessities and Consequences of City Branding and Emphasizing the Economy of Urban Tourism JF - iueam YR - 2018 JO - iueam VO - 6 IS - 21 UR - http://iueam.ir/article-1-851-en.html SP - 51 EP - 65 K1 - city branding K1 - urban tourism K1 - city image K1 - citizens’ satisfaction AB - Today, city branding is important in urban spatial, cultural, social and economic structures for sustainable development, but this has been less used for several reasons. This paper discusses the identification of the causal circumstances of city branding and the analysis of its consequences and impacts in two qualitative and quantitative phases. The extracted model is based on the qualitative research method of data theory, using theoretical sampling method, and in the quantitative phase, city branding outcomes were investigated based on correlation method. The results of this study showed that, on the one hand, city branding is influential as a predictor variable for creating an ideal image and also on the level of satisfaction of residents living as criterion variables, and on the other hand, it has a direct and significant impact on audience satisfaction level including tourists. LA eng UL http://iueam.ir/article-1-851-en.html M3 10.29252/iueam.6.21.51 ER -