Volume 5, Issue 20 (Fall 2017)                   IUESA 2017, 5(20): 83-98 | Back to browse issues page

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1- Master of Business Administration-Marketing Faculty of Humanities, Islamic Azad University, Neyshabur Branch, Neyshabur, Iran , mari_ramezani@yahoo.com
2- PhD student in Geography and Urban Planning Payam Noor University, Tehran, Iran
3- Master of Economics Faculty of Management and Economics, Sharif University of Technology, Tehran, Iran
4- Researcher of Tourism Economics Department, Ph.D. student of Agricultural Economics Engineering Policy and Agricultural Development Faculty of Environmental Sciences and Sustainable Agriculture, University of Sistan and Baluchestan, Zahedan, Iran
5- Master of Economy of Energy, Economic and Administrative Sciences Ferdowsi University of Mashhad, Mashhad, Iran
Abstract:   (1302 Views)
The aim of this research is to codify scenario-based strategies in the Land and Housing Organization that has been done with drawing pictures of the future. In the present study, we used Schwartz and simultaneous methods in order to determine the strategies. The present study has been done in the year 2015 within the time horizon of 10 years. The statistical population included all senior municipal managers and experts in the Land and Housing Organization of Mashhad city (27 persons) which 15 persons selected purposefully. In the present study, the required information has been collected through library studies and semi-structured interview, trends, and uncertainty factors have been identified. Then, the impact/uncertainty matrix was drawn. Specifying dimensions by using simultaneous (combined) method,  four scenarios of high impact- high uncertainty, low impact- high uncertainty, high impact- low uncertainty, low impact- low uncertainty were codified and four strategies of (protection - supporting - participation), (correction - intervention, supporting), (non-intervention -guiding) ,(resistance-transforming) were proposed.
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Type of Study: Research | Subject: Special
Received: 2017/03/5 | Accepted: 2017/05/27 | Published: 2017/10/30