[Home ] [Archive]   [ فارسی ]  
:: Home About Current Issue Archive Search Submit Contact ::
:: Volume 5, Number 18 (Spring 2017) ::
IUEAM 2017, 5(18): 1-20 Back to browse issues page
Proposing a Conceptual Framework of Urban Regeneration Interaction and Entrepreneur City in Achieving Place Marketing
Mojtaba Rafieiyan 1, Fatemeh Mohammadi Aydaghmish2
1- Associate Professor, Department of Urban Development Associate Professor, Department of Urban Development, Faculty of Art, Tarbiyat Modarres University, Tehran, Ira
2- Ph.D. Student of Urban Development Faculty of Art, Tarbiyat Modarres University, Tehran, Iran
Abstract:   (948 Views)

Along with development of planning relationship and urban development market affected by globalization processes and urban competition, urban regeneration policies have taken a new form. However, in practice, urban regeneration processes are influenced by physical policies and up-to-down managerial approach in our country and less attention has been paid to transnational scale and entrepreneur approaches to facilitate these processes. Thus, this research tries to propose a conceptual framework for place marketing in urba

n regeneration affected by entrepreneur city approaches with qualitative-inductive method and using qualitative content analysis and comparative analysis of the world examples. For this purpose, eight samples of global experiences were compared (with maximum diversity sampling method). The results indicated that changes made in line with urban regeneration with entrepreneur city approach from change in managerial systems, and using corporate governance in line with market motivation and building capacity have initiated new types of participation. All these changes in all aspects were made aiming to improve infrastructures and increase quality of life. Protection of local identity and attention to global scales as well are accentuated in the process of attracting capital in place marketing. The results indicated that the use of such process in our country requires considering cultural, institutional, and legal aspects. In this regard, improving environment quality, promoting mental image of place, tourism development, facilitator rules and regulations, attention to local creativity, and efficient and transparent management are of great importance.

Keywords: place marketing, urban regeneration, entrepreneur city, corporate governance
Full-Text [PDF 869 kb]   (221 Downloads)    
Type of Study: Research | Subject: Special
Received: 2016/02/23 | Accepted: 2016/04/30 | Published: 2017/06/18
Send email to the article author

Add your comments about this article
Your username or email:

Write the security code in the box >



XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Rafieiyan M, Mohammadi Aydaghmish F. Proposing a Conceptual Framework of Urban Regeneration Interaction and Entrepreneur City in Achieving Place Marketing. IUEAM. 2017; 5 (18) :1-20
URL: http://iueam.ir/article-1-662-en.html
Volume 5, Number 18 (Spring 2017) Back to browse issues page
فصلنامه علمی-پژوهشی اقتصاد و مدیریت شهری Journal of Urban Economics and Management
Persian site map - English site map - Created in 0.047 seconds with 786 queries by yektaweb 3463